Generative Engine Optimization · decoded

Imprint your brand
in the LLM's memory.

ktau decodes how large language models choose which brands to recommend — then engineers a brand-specific plan to put yours at the top. Visibility goals in. Measurable AI rankings out.

40 days
From invisible to top-5 in category — emerging brand, no prior AI presence.
2 weeks
To category dominance on targeted attributes — multinational, enterprise scale.
2×
Every piece of content earns visibility at retrieval and at training. Same effort. Twice the lift.
§ 01 · Position

Everyone in this category will show you where you stand. ktau is the only one engineered to move you.

Status quoThe category, today

  • Dashboards of mentions, citations, sentiment.
  • Share-of-voice charts across ChatGPT, Perplexity, Gemini.
  • Generic GEO tips, repackaged SEO playbooks.
  • "Here's the problem. Good luck fixing it."

ktauWhat we do instead

  • A model of how the LLM actually forms recommendations in your category.
  • Brand-specific strategy — granular at the attribute, query, and source level.
  • The exact content to publish, where to publish it, and what it will move.
  • We draft, publish, measure, repeat. Visibility goals in. Results out.
§ 02 · The method

Three moves.
Repeatable.
Brand-aware.

We treat the LLM not as a black box but as a system that can be modeled. Every brand gets its own map: where it wins, where it loses, what would change the answer. We translate the map into action and the action into visibility.

01 · Decode

Decode the LLM.

We probe the recommendation surface at scale — every attribute, every query, every competitor. The result is a granular model of how the LLM thinks about your category and where your brand actually stands inside it.

  • Attribute-level visibility map
  • Competitor win/loss matrix
  • Source-influence analysis
  • Query-volume estimation
02 · Direct

Direct the strategy.

From the map we generate a brand-specific plan: which topics, which sources (owned · earned · affiliate · social), which formats, and the order of operations that will move the LLM most efficiently — tuned to your stage.

  • Brand-aware content prescription
  • Source mix tuned to visibility goals
  • Granularity adapts to brand maturity
  • Forecasted lift per recommendation
03 · Deliver

Deliver the lift.

We draft the content, publish through the right channels, monitor the LLM response in real time, and iterate. Every recommendation is closed-loop — tied to a measurable change in your AI rankings.

  • AI-engineered drafting
  • Multi-source publishing
  • Continuous impact monitoring
  • Goal-bound reporting
§ 03 · The unfair advantage

Every piece of content works twice.

Other tools optimize for retrieval — the moments the LLM searches the web mid-answer. We optimize for that, plus the deeper game: what the model learns about your brand when it next trains. ktau content imprints. The LLM keeps recommending you, even when no search happens.

Effect · 01

Retrieval-time visibility

When the LLM reaches out to the web mid-answer, your content is the source it picks. Higher citation share. Better positioning inside the response. Faster lift, measured weekly.

Effect · 02

Training-time imprint

The next time a foundation model trains, your content becomes part of what it knows. The LLM starts recommending your brand without any search at all. Visibility that compounds, model release after model release.

§ 04 · Platform

The software, end-to-end.

One workspace that takes you from visibility audit, to brand-specific strategy, to drafted and published content, to measured lift. Each surface below maps to a piece of the method.

Surface · 01 DECODE

Visibility map

Attribute-by-attribute view of where you win, where you lose, and which sources are shaping the LLM's answer in your category.

YOUR BRAND · VISIBILITY INDEX ▍ 62 / 100 ATTRIBUTE BREAKDOWN Pricing85 Quality71 Support45 Integrations31 Enterprise fit22 Trust signals76 ▌ = ACCENT (winning) ▌ = INK (losing)
Surface · 02 DIRECT

Strategy generator

A brand-aware queue of content prescriptions — what to publish, where, and the projected effect on each visibility goal.

RECOMMENDATION QUEUE · 12 ACTIVE Publish: comparison guide vs. competitors Source · g2.com Format · longform +18% on "enterprise fit" Publish: integrations directory page Source · owned site Format · structured +24% on "integrations" Earned: industry forum thread Source · reddit Format · authentic +9% on "support"
Surface · 03 DRAFT

Brand-engineered drafting

Drafts written to be ingested. Structured for retrieval and shaped for training.

Draft · the_definitive_guide_to_xyz H1 · A clear answer for the LLM Schema · QAPage + Organization Entity links · 14 confirmed Citations · primary sources Readability · LLM-optimized PUBLISH
Surface · 04 PUBLISH

Multi-source publishing

Push to owned, earned, affiliate, and social — the right surface for each prescription.

CHANNEL MIX OWNED · 12 posts▌▌▌▌▌ EARNED · 5 placements▌▌▌ AFFILIATE · 7 listings▌▌▌▌ SOCIAL · 9 threads▌▌▌▌
Surface · 05 MEASURE

Impact monitor

Goal-bound reporting. Every recommendation is tied to a measurable change in your AI rankings.

SHARE OF AI ANSWERS · 90 DAYS D0 D45 D90 +312%
§ 05 · Built for two audiences
For brands

For brands, from emerging to enterprise.

Granularity adapts to your visibility stage. If you're invisible, we build category presence. If you already dominate, we sharpen attribute-level recommendations. Either way: you set the goals, the software delivers them.

  • EmergingFrom zero to category presence. Top-5 in 40 days is achievable.
  • Mid-marketWin the attributes you lose. Widen the lead on the ones you win.
  • EnterpriseGranular control across attributes, geos, and product lines.
  • All stagesBrand-aware drafting, multi-source publishing, closed-loop reporting.
See it for brands
For agencies

For agencies who want to lead with science.

Pitch clients with a real model of their AI position, not a dashboard. Run every account from one workspace. White-label reporting. Recurring revenue from strategy and content — not from selling another measurement tool.

  • PitchDeliver an attribute-level visibility map in 24 hours.
  • RunMulti-client workspace with role-based access.
  • ReportBranded, goal-bound reports. No more screenshots.
  • GrowAdd a new, defensible service line your competitors can't.
See it for agencies
§ 06 · Research

Field notes from inside the LLM brain.

We publish what we learn. Not because we have to — because the category needs better thinking than another best-of list. Read what we're finding in retrieval, training, and how recommendations actually form.

RESEARCH · 001 · MAY 2026

How LLMs choose: a working model of the recommendation surface

15 min read · open access
RESEARCH · 002 · MAY 2026

Retrieval vs. training: why most GEO ignores half the game

11 min read · open access
RESEARCH · 003 · APR 2026

Attribute-level visibility: a granularity case study

9 min read · open access
§ 07 · Start

See where the LLM puts you today.

Tell us your brand and your category. We'll deliver an attribute-level AI visibility map and the first three moves that would change it.